Dey Trading Group

The story began in 1980, when the Mehrabi family—with a forward-looking vision and deep-rooted managerial foundation—laid the first cornerstone of this enterprise on Farrah Street (now Shahid Moffateh Street) in Alborz Province.
Initially launched under the name “Rooz Trading (Mehrabi)”, the business started with a traditional wholesale model, supplying essential goods. Yet, with strategic insight and agility, it quickly grew into one of the major distribution hubs of the province.

In the 1990s, by blending innovation with experience, the company expanded its reach using tools such as telemarketing, in-person sales visits, and the establishment of a dedicated transportation fleet. During this era, the company distributed a diverse portfolio of essential consumer goods—including rice, sugar, tea, oil, and legumes—throughout the province, gaining a strong hold on household consumption markets.

The 2000s marked another turning point. The addition of detergents, hygiene products, and tissue goods to the distribution portfolio—alongside the strengthening of financial and software infrastructures under the leadership of Engineer Mehrabi—infused new life into the organization.
Soon after, with the appointment of Mr. Jamshid Mehrabi as Sales Manager and later as CEO, the golden era of the “Day” brand emerged. This period was defined by professional rebranding, the development of a modern HR structure, the expansion of diverse sales lines, and entry into more specialized markets such as pharmacies, hospitals, galleries, and lifestyle centers.

In the early 2020s, leadership of the sales division was transferred to Engineer Mehrabi, steering the company toward a new target: building a marketing and sales ecosystem powered by digital marketing.